Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward.

For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text.

作者简介

Thomas L. Wheelen, D.B.A., MBA., BS. Cum Laude (George Washington University, Babson College, and Boston College, respectively), is Professor of Strategic Management, University of South Florida, and was formerly the Ralph A. Beeton Professor of Free Enterprise at the McIntire School of Commerce, University of Virginia. He was awarded Fullbright Scholar. He was Visiting Professor at both the University of Arizona and Northeastern University.

J. David Hunger, Ph.D. (Ohio State University) is Professor of Strategic Management at Iowa State University. He previously taught at George Mason University, the University of Virginia, and Baldwin-Wallace College. His research interests lie in strategic management, corporate governance, leadership, conflict management, and entrepreneurship, He is currently serving as Academic Director of the Pappajohn Center for Entrepreneurship at Iowa State University.

Alan Hoffman (Doctor of Business Admin., Indiana University, 1982) is Professor of Management. Dr. Hoffman is also co-author of Strategic Management and Business Policy, Globalization, Innovation and Sustainability, 14th edition. He formerly served as visiting Professor of Strategic Management in the OneMBA Program at the Rotterdam School of Management at Erasmus University, the Netherlands.

Dr. Charles E. Bamford is the Dennis Thompson Chair of Entrepreneurial Leadership at Queens University of Charlotte. He earned his B.S. degree at the University of Virginia, an M.B.A. at Virginia Tech, and a Ph.D. in Strategy and Entrepreneurship at the University of Tennessee. During a twelve-year span prior to pursuing his Ph.D., he held positions managing Business Analysis (Mergers and Acquisitions, Dispositions, and Small Business Consulting) for Dominion Bankshares Corporation (now Wells Fargo Corporation).

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Focus on Globalization, Innovation, and Sustainability: These three strategic issues comprise the cornerstone that all organizations must build upon to push their businesses forward.

Help Students Apply Concepts to Real-Life Scenarios: A Strategic Management Model provides structure for content and case analysis.